Hey, I'm Jenna. I design thoughtful, user-centred experiences that simplify complex workflows.

Improving comprehension for new forecasting users

Designed a setup flow with high completion rates that's driven up to 65% user engagement in Lightspeed's forecasting features.

ONBOARDING DESIGN

UX RESEARCH

UX WRITING

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Helping users analyse sales data and identify trends

Designed a workflow feature that enables merchants to visualise sales data to support the adoption of Lightspeed's highest-tier plan.

VISUALISATION PATTERNS

INFORMATION ARCHITECTURE

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Reducing clutter in data tables with expandable cells

Designed a scalable interaction pattern for accessing supplementary table cell information that reduces clutter and provides teams with a reusable component.

INTERACTION DESIGN

SYSTEMS DESIGN

PROTOTYPING

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About me

I work end-to-end across the design process, from collaborative user research and problem refinement through to solution discovery and delivery, partnering closely with product and engineering to deliver meaningful design and business outcomes.

My strengths are in interaction design, information architecture, and systems thinking—creating features that make data-dense or complex workflows feel clear and intuitive. I'm comfortable diving into complexity and skilled at designing with awareness of how features and data connect across the product to create cohesive experiences.

Currently based in Auckland, leading solution design for the Merchant Insights team at Lightspeed.

Get in touch to learn more about me or my work :)

RESUME